This article deals with the benefits of using cognitive theory in documentary film studies. The article outlines general
aspects of cognitive theory in humanities and social science, however the main focus is on the role of narrative, visual
style and emotional dimensions of different types of documentaries. Dealing with cognitive theories of film and media
and with memory studies, the article analyses how a cognitive approach to documentaries can increase our understanding
of how documentaries influence us on a cognitive and emotional level and contribute to the forming of our
social and cultural imagination. The article analyses case studies of documentaries dealing with climate change and the
environment and documentaries dealing with social history.