The Corporation for Public Broadcasting (CPB) and public broadcasters consider Media Asset Management (MAM) of critical importance since without a concerted and cooperative plan to manage their vast library of content, broadcasters are unable to reach their potential for service in the digital age. The concerns for Media Asset Management, human and technical, are myriad. Media Asset Management is the framework upon which many of the largest technology projects will be built, including the future interconnection system between and among CPB member stations. It is CPB's hope that its licensees and their partners in university, museum, and library communities, will work together to contribute to Media Asset Management solutions. These issues are not unique to Public Broadcasters. Similar issues are faced by all networks at different levels of complexity. This panel will present efforts by broadcasters and media companies to deal with the creationand maintenance of metadata, indexing and controlled vocabularies required for effective Media Asset Management of broadcasts. Panelist will provide perspectives of their organization or project, for example, the CPB's PB Core metadata element set, which is currently under development; the Disney Nomenclature Registry at Disney Corporation; and the ViDe (video access group) MPEG-7 and Dublin Core mapping.