Scholarly book publishers and their promotional activity on Twitter
Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › fagfællebedømt
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Scholarly book publishers and their promotional activity on Twitter. / Wang, Yajie; Zuccala, Alesia.
17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings. red. / Giuseppe Catalano; Cinzia Daraio; Martina Gregori; Henk F. Moed; Giancarlo Ruocco. International Society for Scientometrics and Informetrics, 2019. s. 1178-1183 (17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings, Bind 1).Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › fagfællebedømt
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TY - GEN
T1 - Scholarly book publishers and their promotional activity on Twitter
AU - Wang, Yajie
AU - Zuccala, Alesia
PY - 2019/1/1
Y1 - 2019/1/1
N2 - This is a research-in-progress paper concerning the activity of book publishers and authors on Twitter. The work is based on a sample of book titles (N=2,672) published between 2014 and 2018 (up to and including October 1, 2018), and extracted from the Web of Science Book Citation Index. Our motivation is to learn more about book publishers as promotional agents. While we know that scholars often use Twitter to promote their research articles, and may do so with monographs/series titles, little is known about publishers. Scholars may Tweet about their monographs to gain visibility and increase citation counts. Publishers of the same titles might also do the same, but they are co-stakeholders in this communication process with other interests. With our pilot dataset, we have found that only 42% of the titles retrieved from the BKCI possessed DOI's and had received Twitter mentions. We have also found that if the author of a book initiates a Twitter mention, other general Twitter users are likely to make follow-up/re-tweets about the title. Book publishers, on the other hand, do often initiate Tweets, but they are less often as likely to make a re-tweet of a book title if the author or another user initiates.
AB - This is a research-in-progress paper concerning the activity of book publishers and authors on Twitter. The work is based on a sample of book titles (N=2,672) published between 2014 and 2018 (up to and including October 1, 2018), and extracted from the Web of Science Book Citation Index. Our motivation is to learn more about book publishers as promotional agents. While we know that scholars often use Twitter to promote their research articles, and may do so with monographs/series titles, little is known about publishers. Scholars may Tweet about their monographs to gain visibility and increase citation counts. Publishers of the same titles might also do the same, but they are co-stakeholders in this communication process with other interests. With our pilot dataset, we have found that only 42% of the titles retrieved from the BKCI possessed DOI's and had received Twitter mentions. We have also found that if the author of a book initiates a Twitter mention, other general Twitter users are likely to make follow-up/re-tweets about the title. Book publishers, on the other hand, do often initiate Tweets, but they are less often as likely to make a re-tweet of a book title if the author or another user initiates.
UR - http://www.scopus.com/inward/record.url?scp=85076879315&partnerID=8YFLogxK
M3 - Article in proceedings
T3 - 17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings
SP - 1178
EP - 1183
BT - 17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings
A2 - Catalano, Giuseppe
A2 - Daraio, Cinzia
A2 - Gregori, Martina
A2 - Moed, Henk F.
A2 - Ruocco, Giancarlo
PB - International Society for Scientometrics and Informetrics
T2 - 17th International Conference on Scientometrics and Informetrics, ISSI 2019
Y2 - 2 September 2019 through 5 September 2019
ER -
ID: 234935901