Scholarly book publishers and their promotional activity on Twitter

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningfagfællebedømt

Standard

Scholarly book publishers and their promotional activity on Twitter. / Wang, Yajie; Zuccala, Alesia.

17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings. red. / Giuseppe Catalano; Cinzia Daraio; Martina Gregori; Henk F. Moed; Giancarlo Ruocco. International Society for Scientometrics and Informetrics, 2019. s. 1178-1183 (17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings, Bind 1).

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningfagfællebedømt

Harvard

Wang, Y & Zuccala, A 2019, Scholarly book publishers and their promotional activity on Twitter. i G Catalano, C Daraio, M Gregori, HF Moed & G Ruocco (red), 17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings. International Society for Scientometrics and Informetrics, 17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings, bind 1, s. 1178-1183, 17th International Conference on Scientometrics and Informetrics, ISSI 2019, Rome, Italien, 02/09/2019.

APA

Wang, Y., & Zuccala, A. (2019). Scholarly book publishers and their promotional activity on Twitter. I G. Catalano, C. Daraio, M. Gregori, H. F. Moed, & G. Ruocco (red.), 17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings (s. 1178-1183). International Society for Scientometrics and Informetrics. 17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings Bind 1

Vancouver

Wang Y, Zuccala A. Scholarly book publishers and their promotional activity on Twitter. I Catalano G, Daraio C, Gregori M, Moed HF, Ruocco G, red., 17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings. International Society for Scientometrics and Informetrics. 2019. s. 1178-1183. (17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings, Bind 1).

Author

Wang, Yajie ; Zuccala, Alesia. / Scholarly book publishers and their promotional activity on Twitter. 17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings. red. / Giuseppe Catalano ; Cinzia Daraio ; Martina Gregori ; Henk F. Moed ; Giancarlo Ruocco. International Society for Scientometrics and Informetrics, 2019. s. 1178-1183 (17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings, Bind 1).

Bibtex

@inproceedings{c3bea018c0a1430882e9a2103d404281,
title = "Scholarly book publishers and their promotional activity on Twitter",
abstract = "This is a research-in-progress paper concerning the activity of book publishers and authors on Twitter. The work is based on a sample of book titles (N=2,672) published between 2014 and 2018 (up to and including October 1, 2018), and extracted from the Web of Science Book Citation Index. Our motivation is to learn more about book publishers as promotional agents. While we know that scholars often use Twitter to promote their research articles, and may do so with monographs/series titles, little is known about publishers. Scholars may Tweet about their monographs to gain visibility and increase citation counts. Publishers of the same titles might also do the same, but they are co-stakeholders in this communication process with other interests. With our pilot dataset, we have found that only 42% of the titles retrieved from the BKCI possessed DOI's and had received Twitter mentions. We have also found that if the author of a book initiates a Twitter mention, other general Twitter users are likely to make follow-up/re-tweets about the title. Book publishers, on the other hand, do often initiate Tweets, but they are less often as likely to make a re-tweet of a book title if the author or another user initiates.",
author = "Yajie Wang and Alesia Zuccala",
year = "2019",
month = jan,
day = "1",
language = "English",
series = "17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings",
publisher = "International Society for Scientometrics and Informetrics",
pages = "1178--1183",
editor = "Giuseppe Catalano and Cinzia Daraio and Martina Gregori and Moed, {Henk F.} and Giancarlo Ruocco",
booktitle = "17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings",
note = "17th International Conference on Scientometrics and Informetrics, ISSI 2019 ; Conference date: 02-09-2019 Through 05-09-2019",

}

RIS

TY - GEN

T1 - Scholarly book publishers and their promotional activity on Twitter

AU - Wang, Yajie

AU - Zuccala, Alesia

PY - 2019/1/1

Y1 - 2019/1/1

N2 - This is a research-in-progress paper concerning the activity of book publishers and authors on Twitter. The work is based on a sample of book titles (N=2,672) published between 2014 and 2018 (up to and including October 1, 2018), and extracted from the Web of Science Book Citation Index. Our motivation is to learn more about book publishers as promotional agents. While we know that scholars often use Twitter to promote their research articles, and may do so with monographs/series titles, little is known about publishers. Scholars may Tweet about their monographs to gain visibility and increase citation counts. Publishers of the same titles might also do the same, but they are co-stakeholders in this communication process with other interests. With our pilot dataset, we have found that only 42% of the titles retrieved from the BKCI possessed DOI's and had received Twitter mentions. We have also found that if the author of a book initiates a Twitter mention, other general Twitter users are likely to make follow-up/re-tweets about the title. Book publishers, on the other hand, do often initiate Tweets, but they are less often as likely to make a re-tweet of a book title if the author or another user initiates.

AB - This is a research-in-progress paper concerning the activity of book publishers and authors on Twitter. The work is based on a sample of book titles (N=2,672) published between 2014 and 2018 (up to and including October 1, 2018), and extracted from the Web of Science Book Citation Index. Our motivation is to learn more about book publishers as promotional agents. While we know that scholars often use Twitter to promote their research articles, and may do so with monographs/series titles, little is known about publishers. Scholars may Tweet about their monographs to gain visibility and increase citation counts. Publishers of the same titles might also do the same, but they are co-stakeholders in this communication process with other interests. With our pilot dataset, we have found that only 42% of the titles retrieved from the BKCI possessed DOI's and had received Twitter mentions. We have also found that if the author of a book initiates a Twitter mention, other general Twitter users are likely to make follow-up/re-tweets about the title. Book publishers, on the other hand, do often initiate Tweets, but they are less often as likely to make a re-tweet of a book title if the author or another user initiates.

UR - http://www.scopus.com/inward/record.url?scp=85076879315&partnerID=8YFLogxK

M3 - Article in proceedings

T3 - 17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings

SP - 1178

EP - 1183

BT - 17th International Conference on Scientometrics and Informetrics, ISSI 2019 - Proceedings

A2 - Catalano, Giuseppe

A2 - Daraio, Cinzia

A2 - Gregori, Martina

A2 - Moed, Henk F.

A2 - Ruocco, Giancarlo

PB - International Society for Scientometrics and Informetrics

T2 - 17th International Conference on Scientometrics and Informetrics, ISSI 2019

Y2 - 2 September 2019 through 5 September 2019

ER -

ID: 234935901