The Liberating Power of Commercial Marketing

Publikation: Bidrag til tidsskriftTidsskriftartikelfagfællebedømt

Standard

The Liberating Power of Commercial Marketing. / Anker, Thomas Boysen; Kappel, Klemens; Sandøe, Peter.

I: Journal of Business Ethics, Bind 93, Nr. 4, 2010, s. 519-530.

Publikation: Bidrag til tidsskriftTidsskriftartikelfagfællebedømt

Harvard

Anker, TB, Kappel, K & Sandøe, P 2010, 'The Liberating Power of Commercial Marketing', Journal of Business Ethics, bind 93, nr. 4, s. 519-530. https://doi.org/10.1007/s10551-009-0236-4

APA

Anker, T. B., Kappel, K., & Sandøe, P. (2010). The Liberating Power of Commercial Marketing. Journal of Business Ethics, 93(4), 519-530. https://doi.org/10.1007/s10551-009-0236-4

Vancouver

Anker TB, Kappel K, Sandøe P. The Liberating Power of Commercial Marketing. Journal of Business Ethics. 2010;93(4):519-530. https://doi.org/10.1007/s10551-009-0236-4

Author

Anker, Thomas Boysen ; Kappel, Klemens ; Sandøe, Peter. / The Liberating Power of Commercial Marketing. I: Journal of Business Ethics. 2010 ; Bind 93, Nr. 4. s. 519-530.

Bibtex

@article{d1b14040a76a11debc73000ea68e967b,
title = "The Liberating Power of Commercial Marketing",
abstract = "The aim of this paper is to explore the impact of commercial marketing on personal autonomy. Several philosophers argue that marketing conflicts with ideals of autonomy or, at best, is neutral to these ideals. After qualifying our concept of marketing and introducing the distinctions between (i) divergent and convergent marketing and (ii) being autonomous and acting autonomously, we demonstrate the heretofore unnoticed positive impact of marketing on autonomy. Specifically, we argue that (i) convergent marketing has a significant potential to reinforce autonomous action and (ii) divergent marketing has a significant potential to reinforce the state of being autonomous",
keywords = "Faculty of Humanities, autonomous agency, first- and second-order desires, critical reflection, cultural values, divergent and convergent marketing, being an autonomous person",
author = "Anker, {Thomas Boysen} and Klemens Kappel and Peter Sand{\o}e",
year = "2010",
doi = "10.1007/s10551-009-0236-4",
language = "English",
volume = "93",
pages = "519--530",
journal = "Journal of Business Ethics",
issn = "0167-4544",
publisher = "Springer",
number = "4",

}

RIS

TY - JOUR

T1 - The Liberating Power of Commercial Marketing

AU - Anker, Thomas Boysen

AU - Kappel, Klemens

AU - Sandøe, Peter

PY - 2010

Y1 - 2010

N2 - The aim of this paper is to explore the impact of commercial marketing on personal autonomy. Several philosophers argue that marketing conflicts with ideals of autonomy or, at best, is neutral to these ideals. After qualifying our concept of marketing and introducing the distinctions between (i) divergent and convergent marketing and (ii) being autonomous and acting autonomously, we demonstrate the heretofore unnoticed positive impact of marketing on autonomy. Specifically, we argue that (i) convergent marketing has a significant potential to reinforce autonomous action and (ii) divergent marketing has a significant potential to reinforce the state of being autonomous

AB - The aim of this paper is to explore the impact of commercial marketing on personal autonomy. Several philosophers argue that marketing conflicts with ideals of autonomy or, at best, is neutral to these ideals. After qualifying our concept of marketing and introducing the distinctions between (i) divergent and convergent marketing and (ii) being autonomous and acting autonomously, we demonstrate the heretofore unnoticed positive impact of marketing on autonomy. Specifically, we argue that (i) convergent marketing has a significant potential to reinforce autonomous action and (ii) divergent marketing has a significant potential to reinforce the state of being autonomous

KW - Faculty of Humanities

KW - autonomous agency

KW - first- and second-order desires

KW - critical reflection

KW - cultural values

KW - divergent and convergent marketing

KW - being an autonomous person

U2 - 10.1007/s10551-009-0236-4

DO - 10.1007/s10551-009-0236-4

M3 - Journal article

VL - 93

SP - 519

EP - 530

JO - Journal of Business Ethics

JF - Journal of Business Ethics

SN - 0167-4544

IS - 4

ER -

ID: 14612605