Rhetorical argumentation is a craft: collective, processual, and circulating, and it partakes in the evolution of public norms. Official apologies can illustrate how rhetorical modalities over time effect change in civic sensibilities and effect collective moral reflection and evolution. Rhetorical citizenship, understood as encompassing both critical production and reception of publicly circulating arguments, is a way of conceptualizing the interaction between the individual and the collective in the ongoing discursive formation of the community and the norms that inform it.