Guest lecture by Pietari Kääpä

In this open lecture, which forms a part of our research dissemination initiative “The Show Must Go Green,” Professor Pietari Kääpä explores policies and practices addressing the environmental crisis within the European film industry. He examines strategies for improving the collaboration between industry and academia to gain a deeper understanding of how the audiovisual media sector can address the pressing concerns of the climate emergency.

Abstract
The ‘material turn’ in green media studies has extended the remit of ecocinema/media scholarship from focusing on the text to thinking about context – that is, the sustainable production and consumption of media. Such studies include Maxwell and Miller (2012), Starosielski and Walker (2017), Kääpä (2018), Vaughan (2019) and most recently Kääpä and Vaughan’s anthology (2022) on film and television production in the age of the climate emergency. The focus here is on policies and governance frameworks as well as the ways cultural considerations play out in the tangible practice of film and TV production. Similarly, the film industry has developed sustainable practices over the past 10-15 years with more holistic governance mechanisms emerging in the past few years. These practices have taken a pragmatic approach where sustainability has been integrated into the existing structure of industry management and workflows in a way that conforms to the demands of these existing structures (largely dictated by the economic priorities of the sector). Both approaches have pushed green thinking to the foreground of debates on responsible media industry practice but they also continue to view sustainability as an addition to 1) existing industry workflows, and 2) and the generation of disciplinary knowledge. While industry and disciplinary realities set the parameters for what is realistically achievable, envisioning new co-productive knowledge ventures and radical synergies between industry/academia offers an opportunity to rethink business-as-usual. Accordingly, I will outline strategies for more efficient co-production of knowledge between industry to better understand how the media industry can respond to the urgency of the climate emergency.

Place: South Campus, room 24.5.11

Organizer: CEMES & Film Studies at LU (SOL)/Anna Mrozewicz & Section for Film and Creative Media Industries/Petar Mitric and Eva Novrup Redvall