A dynamic session on the future of the children’s screen industry in the light of the COVID-19 crisis. Media analyst and author of the Nostradamus Report Johanna Koljonen will introduce us to the 2020 edition CREATIVE EXPLOSION, discussing screen industry developments in the context of global macro trends including the pandemic. Focussing on the young audiences platform agnostic perception of content she reflects on new possibilities for creators and distributors in terms of storytelling, audience relationship and releases. The session will be joined and moderated by David Kleeman who brings in his analytic knowledge on how children make their choices around media and what they are seeking in the near future. Finally Madiana Asseraf-Jacob of the European Broadcasting Union will guide us through an overview on how children’s public broadcasting have been shaping their formats and content during the pandemic and what are the main lessons learnt from here in terms of their future programming. speakers: Johanna Koljonen, media analyst, broadcaster and experience designer in talk with David Kleeman, Dubit; Prix Jeunesse, SVP, Global Trends; Advisory Board Chair, USA; Madiana Asseraf-Jacob, Head of Media Strategy & Development at the EBU