Attributing Rhetorical Agency in a Crisis of Trust : Danske Bank's Act of Public Listening after the Credit Collapse

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Standard

Attributing Rhetorical Agency in a Crisis of Trust : Danske Bank's Act of Public Listening after the Credit Collapse. / Hoff-Clausen, Elisabeth.

I: Rhetoric Society Quarterly, Bind 43, Nr. 5, 2013, s. 425-448.

Publikation: Bidrag til tidsskriftTidsskriftartikelfagfællebedømt

Harvard

Hoff-Clausen, E 2013, 'Attributing Rhetorical Agency in a Crisis of Trust : Danske Bank's Act of Public Listening after the Credit Collapse', Rhetoric Society Quarterly, bind 43, nr. 5, s. 425-448. https://doi.org/10.1080/02773945.2013.839820

APA

Hoff-Clausen, E. (2013). Attributing Rhetorical Agency in a Crisis of Trust : Danske Bank's Act of Public Listening after the Credit Collapse. Rhetoric Society Quarterly, 43(5), 425-448. https://doi.org/10.1080/02773945.2013.839820

Vancouver

Hoff-Clausen E. Attributing Rhetorical Agency in a Crisis of Trust : Danske Bank's Act of Public Listening after the Credit Collapse. Rhetoric Society Quarterly. 2013;43(5):425-448. https://doi.org/10.1080/02773945.2013.839820

Author

Hoff-Clausen, Elisabeth. / Attributing Rhetorical Agency in a Crisis of Trust : Danske Bank's Act of Public Listening after the Credit Collapse. I: Rhetoric Society Quarterly. 2013 ; Bind 43, Nr. 5. s. 425-448.

Bibtex

@article{fba2cea7e0624b0cba8519ca5a361fe0,
title = "Attributing Rhetorical Agency in a Crisis of Trust : Danske Bank's Act of Public Listening after the Credit Collapse",
abstract = "Digital media offer innovative ways of resolving crises of trust. This essay discusses a campaign that aimed to rebuild public trust in banks during the financial crisis. The campaign reflected a strategy (well-known in conflict resolution) that is best described as an online exercise in active listening. The essay discusses the potential of such a campaign and argues that in a crisis where rhetorical agency is impaired due to declining trust, corporations that engage in public listening may communicate acknowledgment and openness to change. However, in order to realize this potential, the public must be entrusted with a meaningful role as contributor to the campaign in the discursive and technical design of the medium of interaction. In the case studied, the campaign texts explicitly invited participation, but implicitly restrained the rhetorical agency of the public. This undermined the initiative's ability to renew the cognitive and emotional grounds for trust.",
author = "Elisabeth Hoff-Clausen",
year = "2013",
doi = "10.1080/02773945.2013.839820",
language = "English",
volume = "43",
pages = "425--448",
journal = "Rhetoric Society Quarterly",
issn = "0277-3945",
publisher = "Taylor & Francis",
number = "5",

}

RIS

TY - JOUR

T1 - Attributing Rhetorical Agency in a Crisis of Trust : Danske Bank's Act of Public Listening after the Credit Collapse

AU - Hoff-Clausen, Elisabeth

PY - 2013

Y1 - 2013

N2 - Digital media offer innovative ways of resolving crises of trust. This essay discusses a campaign that aimed to rebuild public trust in banks during the financial crisis. The campaign reflected a strategy (well-known in conflict resolution) that is best described as an online exercise in active listening. The essay discusses the potential of such a campaign and argues that in a crisis where rhetorical agency is impaired due to declining trust, corporations that engage in public listening may communicate acknowledgment and openness to change. However, in order to realize this potential, the public must be entrusted with a meaningful role as contributor to the campaign in the discursive and technical design of the medium of interaction. In the case studied, the campaign texts explicitly invited participation, but implicitly restrained the rhetorical agency of the public. This undermined the initiative's ability to renew the cognitive and emotional grounds for trust.

AB - Digital media offer innovative ways of resolving crises of trust. This essay discusses a campaign that aimed to rebuild public trust in banks during the financial crisis. The campaign reflected a strategy (well-known in conflict resolution) that is best described as an online exercise in active listening. The essay discusses the potential of such a campaign and argues that in a crisis where rhetorical agency is impaired due to declining trust, corporations that engage in public listening may communicate acknowledgment and openness to change. However, in order to realize this potential, the public must be entrusted with a meaningful role as contributor to the campaign in the discursive and technical design of the medium of interaction. In the case studied, the campaign texts explicitly invited participation, but implicitly restrained the rhetorical agency of the public. This undermined the initiative's ability to renew the cognitive and emotional grounds for trust.

U2 - 10.1080/02773945.2013.839820

DO - 10.1080/02773945.2013.839820

M3 - Journal article

VL - 43

SP - 425

EP - 448

JO - Rhetoric Society Quarterly

JF - Rhetoric Society Quarterly

SN - 0277-3945

IS - 5

ER -

ID: 134784509