Effects of right-wing populist political advertising on implicit and explicit stereotypes

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Standard

Effects of right-wing populist political advertising on implicit and explicit stereotypes. / Arendt, Florian; Marquart, Franziska; Matthes, Jörg.

I: Journal of Media Psychology, Bind 27, Nr. 4, 10.2015, s. 178-189.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Arendt, F, Marquart, F & Matthes, J 2015, 'Effects of right-wing populist political advertising on implicit and explicit stereotypes', Journal of Media Psychology, bind 27, nr. 4, s. 178-189. https://doi.org/10.1027/1864-1105/a000139

APA

Arendt, F., Marquart, F., & Matthes, J. (2015). Effects of right-wing populist political advertising on implicit and explicit stereotypes. Journal of Media Psychology, 27(4), 178-189. https://doi.org/10.1027/1864-1105/a000139

Vancouver

Arendt F, Marquart F, Matthes J. Effects of right-wing populist political advertising on implicit and explicit stereotypes. Journal of Media Psychology. 2015 okt.;27(4):178-189. https://doi.org/10.1027/1864-1105/a000139

Author

Arendt, Florian ; Marquart, Franziska ; Matthes, Jörg. / Effects of right-wing populist political advertising on implicit and explicit stereotypes. I: Journal of Media Psychology. 2015 ; Bind 27, Nr. 4. s. 178-189.

Bibtex

@article{6ae6fccdad594e5d9d8cde28763f747e,
title = "Effects of right-wing populist political advertising on implicit and explicit stereotypes",
abstract = "We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes).We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an experiment where participants (N = 186) were exposed to zero, two, four, or six stereotypical advertisements. The results showed that stereotypical advertisements did not influence explicit stereotypes but did influence implicit stereotypes, even in critical recipients who negated the stereotypical content.",
keywords = "Dose-response, Implicit stereotypes, Negation, Political advertising, Right-wing populism",
author = "Florian Arendt and Franziska Marquart and J{\"o}rg Matthes",
year = "2015",
month = oct,
doi = "10.1027/1864-1105/a000139",
language = "English",
volume = "27",
pages = "178--189",
journal = "Journal of Media Psychology",
issn = "1864-1105",
publisher = "Hogrefe Publishing",
number = "4",

}

RIS

TY - JOUR

T1 - Effects of right-wing populist political advertising on implicit and explicit stereotypes

AU - Arendt, Florian

AU - Marquart, Franziska

AU - Matthes, Jörg

PY - 2015/10

Y1 - 2015/10

N2 - We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes).We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an experiment where participants (N = 186) were exposed to zero, two, four, or six stereotypical advertisements. The results showed that stereotypical advertisements did not influence explicit stereotypes but did influence implicit stereotypes, even in critical recipients who negated the stereotypical content.

AB - We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes).We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an experiment where participants (N = 186) were exposed to zero, two, four, or six stereotypical advertisements. The results showed that stereotypical advertisements did not influence explicit stereotypes but did influence implicit stereotypes, even in critical recipients who negated the stereotypical content.

KW - Dose-response

KW - Implicit stereotypes

KW - Negation

KW - Political advertising

KW - Right-wing populism

UR - http://www.scopus.com/inward/record.url?scp=84946549029&partnerID=8YFLogxK

U2 - 10.1027/1864-1105/a000139

DO - 10.1027/1864-1105/a000139

M3 - Journal article

AN - SCOPUS:84946549029

VL - 27

SP - 178

EP - 189

JO - Journal of Media Psychology

JF - Journal of Media Psychology

SN - 1864-1105

IS - 4

ER -

ID: 255169553