Laying Claim to Social Media by Activists: A Cyber-Material Detoumement
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Laying Claim to Social Media by Activists: A Cyber-Material Detoumement. / Galis, Vasilis; Neumayer, Christina.
I: Social Media + Society, Bind 2, Nr. 3, 2056305116664360, 2016.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Laying Claim to Social Media by Activists: A Cyber-Material Detoumement
AU - Galis, Vasilis
AU - Neumayer, Christina
PY - 2016
Y1 - 2016
N2 - This article examines current appropriations of social media by activists of the radical left in Greece and Sweden. Previous research has shown that the discourse concerning social media's empowering potential is embedded in commercial values that contradict the value systems of many activists who engage in struggles against the current economic system. We employ the notion of detournement, which describes how social movements turn something aside from its normal course or purpose. Based on interviews and online ethnographic observations, we seek to understand how and with what consequences social media facilitate and limit collective action. The article enhances our understanding of activists' social media use by turning our attention to the sociotechnical impact of social media on collective action initiated by leftist groups as well as the relationship between ideological loyalties and the political economy of corporate social media.
AB - This article examines current appropriations of social media by activists of the radical left in Greece and Sweden. Previous research has shown that the discourse concerning social media's empowering potential is embedded in commercial values that contradict the value systems of many activists who engage in struggles against the current economic system. We employ the notion of detournement, which describes how social movements turn something aside from its normal course or purpose. Based on interviews and online ethnographic observations, we seek to understand how and with what consequences social media facilitate and limit collective action. The article enhances our understanding of activists' social media use by turning our attention to the sociotechnical impact of social media on collective action initiated by leftist groups as well as the relationship between ideological loyalties and the political economy of corporate social media.
KW - digital activism
KW - alternative media
KW - detournement
KW - lndymedia
KW - REVA
KW - POLITICS
KW - COMMUNICATION
KW - REFLECTIONS
KW - INDIGNADOS
KW - TWITTER
KW - ETHICS
KW - STREET
KW - LOGICS
U2 - 10.1177/2056305116664360
DO - 10.1177/2056305116664360
M3 - Journal article
VL - 2
JO - Social Media and Society
JF - Social Media and Society
SN - 2056-3051
IS - 3
M1 - 2056305116664360
ER -
ID: 248559625