This chapter addresses issues related to writing live action film and television fiction for children and young audiences. Since writing for this special audience can take on many forms and be in almost any genre, the chapter outlines general topics to consider when writing for, about and possibly with children, tweens and teens rather than offering how-to writing advice. It stresses the importance of being aware of the cognitive competencies as well as general life concerns and interests of the diverse young audience which might share the same age but also consists of highly heterogeneous individuals. The chapter discusses various stories and conflicts in content targeting them, e.g., coming-of-age, magical/fantastic or stories about children’s everyday life. It builds on findings from the research project “Reaching Young Audiences,” pointing to the many challenges for writers and producers to stay relevant to young audiences in a highly competitive digital media landscape.