The image in print advertising and comments to Val Larsen’s research program

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt

Standard

The image in print advertising and comments to Val Larsen’s research program. / Sørensen, Bent; Thellefsen, Torkild; Thellefsen, Martin.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. Bind 1 IGI global, 2018. s. 48-65.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt

Harvard

Sørensen, B, Thellefsen, T & Thellefsen, M 2018, The image in print advertising and comments to Val Larsen’s research program. i Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. bind 1, IGI global, s. 48-65. https://doi.org/10.4018/978-1-5225-7116-2.ch004

APA

Sørensen, B., Thellefsen, T., & Thellefsen, M. (2018). The image in print advertising and comments to Val Larsen’s research program. I Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (Bind 1, s. 48-65). IGI global. https://doi.org/10.4018/978-1-5225-7116-2.ch004

Vancouver

Sørensen B, Thellefsen T, Thellefsen M. The image in print advertising and comments to Val Larsen’s research program. I Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. Bind 1. IGI global. 2018. s. 48-65 https://doi.org/10.4018/978-1-5225-7116-2.ch004

Author

Sørensen, Bent ; Thellefsen, Torkild ; Thellefsen, Martin. / The image in print advertising and comments to Val Larsen’s research program. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. Bind 1 IGI global, 2018. s. 48-65

Bibtex

@inbook{8919e9a122384565b5679e9603489e6a,
title = "The image in print advertising and comments to Val Larsen{\textquoteright}s research program",
abstract = "In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen{\textquoteright}s research program the authors are also critical of it. Hence, they set out to demonstrate how Val Larsen overlooks crucial parts of the semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index within his research program. At the end of the article, and inspired by Val Larsen, the authors put forth nine Peircean points they find relevant for a research program concerning the image within print advertising. Here, ontological and methodological deductions are made from Peircean ideas and principles.",
author = "Bent S{\o}rensen and Torkild Thellefsen and Martin Thellefsen",
year = "2018",
month = jan,
day = "1",
doi = "10.4018/978-1-5225-7116-2.ch004",
language = "English",
isbn = "9781522571162",
volume = "1",
pages = "48--65",
booktitle = "Brand Culture and Identity",
publisher = "IGI global",
address = "United States",

}

RIS

TY - CHAP

T1 - The image in print advertising and comments to Val Larsen’s research program

AU - Sørensen, Bent

AU - Thellefsen, Torkild

AU - Thellefsen, Martin

PY - 2018/1/1

Y1 - 2018/1/1

N2 - In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen’s research program the authors are also critical of it. Hence, they set out to demonstrate how Val Larsen overlooks crucial parts of the semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index within his research program. At the end of the article, and inspired by Val Larsen, the authors put forth nine Peircean points they find relevant for a research program concerning the image within print advertising. Here, ontological and methodological deductions are made from Peircean ideas and principles.

AB - In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen’s research program the authors are also critical of it. Hence, they set out to demonstrate how Val Larsen overlooks crucial parts of the semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index within his research program. At the end of the article, and inspired by Val Larsen, the authors put forth nine Peircean points they find relevant for a research program concerning the image within print advertising. Here, ontological and methodological deductions are made from Peircean ideas and principles.

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U2 - 10.4018/978-1-5225-7116-2.ch004

DO - 10.4018/978-1-5225-7116-2.ch004

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AN - SCOPUS:85059730963

SN - 9781522571162

VL - 1

SP - 48

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BT - Brand Culture and Identity

PB - IGI global

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ID: 212419188