Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria

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Standard

Campaigning subtle exclusionism : The effects of right-wing populist positive ads on attitudes toward foreigners in Austria. / Marquart, Franziska; Matthes, Jörg.

I: SCM Studies in Communication and Media, Bind 5, Nr. 2, 2016, s. 223-239.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Marquart, F & Matthes, J 2016, 'Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria', SCM Studies in Communication and Media, bind 5, nr. 2, s. 223-239. https://doi.org/10.5771/2192-4007-2016-2-223

APA

Marquart, F., & Matthes, J. (2016). Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria. SCM Studies in Communication and Media, 5(2), 223-239. https://doi.org/10.5771/2192-4007-2016-2-223

Vancouver

Marquart F, Matthes J. Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria. SCM Studies in Communication and Media. 2016;5(2):223-239. https://doi.org/10.5771/2192-4007-2016-2-223

Author

Marquart, Franziska ; Matthes, Jörg. / Campaigning subtle exclusionism : The effects of right-wing populist positive ads on attitudes toward foreigners in Austria. I: SCM Studies in Communication and Media. 2016 ; Bind 5, Nr. 2. s. 223-239.

Bibtex

@article{0e2cbd931fc146df9eed670dc1a6787d,
title = "Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria",
abstract = "While most right-wing populist parties use negative political ads that openly at-tack foreigners and immigrants, some have begun to frame their campaigns more posi-tively. This study examines the 2013 poster campaign on {\textquoteleft}brotherly love{\textquoteright} by the Austrian Freedom Party, which preaches love only for fellow countrymen, excluding foreign citi-zens. A quota-based experiment reveals that this campaign yields interesting effects on at-titudes: Party opponents and ambivalent voters reacted with more negative campaign evaluations and less patriotic feelings. This, in turn, strengthened positive attitudes toward foreigners. Party supporters were unaffected by the poster advertisements.",
author = "Franziska Marquart and J{\"o}rg Matthes",
year = "2016",
doi = "10.5771/2192-4007-2016-2-223",
language = "English",
volume = "5",
pages = "223--239",
journal = "Studies in Communication and Media",
issn = "2192-4007",
publisher = "Nomos Verlagsgesellschaft",
number = "2",

}

RIS

TY - JOUR

T1 - Campaigning subtle exclusionism

T2 - The effects of right-wing populist positive ads on attitudes toward foreigners in Austria

AU - Marquart, Franziska

AU - Matthes, Jörg

PY - 2016

Y1 - 2016

N2 - While most right-wing populist parties use negative political ads that openly at-tack foreigners and immigrants, some have begun to frame their campaigns more posi-tively. This study examines the 2013 poster campaign on ‘brotherly love’ by the Austrian Freedom Party, which preaches love only for fellow countrymen, excluding foreign citi-zens. A quota-based experiment reveals that this campaign yields interesting effects on at-titudes: Party opponents and ambivalent voters reacted with more negative campaign evaluations and less patriotic feelings. This, in turn, strengthened positive attitudes toward foreigners. Party supporters were unaffected by the poster advertisements.

AB - While most right-wing populist parties use negative political ads that openly at-tack foreigners and immigrants, some have begun to frame their campaigns more posi-tively. This study examines the 2013 poster campaign on ‘brotherly love’ by the Austrian Freedom Party, which preaches love only for fellow countrymen, excluding foreign citi-zens. A quota-based experiment reveals that this campaign yields interesting effects on at-titudes: Party opponents and ambivalent voters reacted with more negative campaign evaluations and less patriotic feelings. This, in turn, strengthened positive attitudes toward foreigners. Party supporters were unaffected by the poster advertisements.

U2 - 10.5771/2192-4007-2016-2-223

DO - 10.5771/2192-4007-2016-2-223

M3 - Journal article

VL - 5

SP - 223

EP - 239

JO - Studies in Communication and Media

JF - Studies in Communication and Media

SN - 2192-4007

IS - 2

ER -

ID: 255170350