While most right-wing populist parties use negative political ads that openly at-tack foreigners and immigrants, some have begun to frame their campaigns more posi-tively. This study examines the 2013 poster campaign on ‘brotherly love’ by the Austrian Freedom Party, which preaches love only for fellow countrymen, excluding foreign citi-zens. A quota-based experiment reveals that this campaign yields interesting effects on at-titudes: Party opponents and ambivalent voters reacted with more negative campaign evaluations and less patriotic feelings. This, in turn, strengthened positive attitudes toward foreigners. Party supporters were unaffected by the poster advertisements.