Reaching Young Audiences: Investigating media content for children and young people in a multi-platform era
Reaching Young Audiences
Serial Fiction and Cross-Media Storyworlds for Children and Young Audiences (RYA)
Børn og unges medievaner er under hastig forandring. De er stadig storforbrugere af fiktion, men de møder nu fiktionsfortællinger i mange formater på mange forskellige platforme. I tæt samarbejde med en række internationale forskere og nationale branchepartnere kombinerer dette forskningsprojekt produktions- og publikumsstudier for at analysere det aktuelle landskab for produktion, distribution og reception af fiktionsindhold til børn og unge.
Børn og unges medievaner er under hastig forandring. De er stadig storforbrugere af fiktion, men de møder nu fiktionsfortællinger i mange formater på forskellige platforme. Med øget konkurrence fra bl.a. Netflix og Youtube har det de seneste år gjort det stadig sværere for dansk film, tv og online fiktion at nå det unge publikum. Dette forskningsprojekt bygger på en overbevisning om, at der er behov for en detaljeret analyse af de aktuelle produktionsstrategier bag fiktion til børn og unge koblet med en undersøgelse af det unge publikums mediebrug og opfattelse af fiktionsproduktioners kvalitet og relevans for at opnå en nuanceret forståelse af, hvordan dansk fiktion fortsat kan være en vigtig del af danske børn og unges hverdag.
Forskningsprojektet undersøger i tæt samarbejde med en række internationale forskere og nationale branchepartnere de grundlæggende forståelser af medialiserede børneliv, der ligger til grund for nutidige tv/web-serier samt tværmediale fortællinger, og analyserer, hvad der betragtes som ’best practice’ i produktionskulturen. Samtidig undersøger projektet børn og unges reelle mediebrug og præferencer, så den viden kan bidrage til kommende produktioner såvel som til film- og medievidenskabelige teorier om ’digital childhoods’ og forholdet mellem skabere, tekster og brugere i det aktuelle medielandskab.
Projektet bidrager således med ny og samfundsrelevant viden om produktion og reception af fiktion til børn og unge gennem samtænkning og udvikling af forståelsesrammer og tilgange fra hhv. produktions- og publikumsstudier.
Forskningsprojektet er støttet af Danmarks Frie Forskningsfond og løber fra 2019-2023 lektor Eva Novrup Redvall som projektansvarlig.
Fagfællebedømte bøger af RYA's kernegruppe af forskere
Jensen, Pia Majbritt, Eva Novrup Redvall & Christa Lykke Christensen (eds) (2023). Audiovisual Content for Children and Adolescents in Scandinavia: Production, Distribution, and Reception in a Multiplatform Era. Göteborg: Nordicom.
Redvall, Eva Novrup (2024). Writing and Producing for Children and Young Audiences: Cases from Danish Film and Television. Book series: Palgrave Studies in Screenwriting. Cham: Palgrave Macmillan/Springer. https://doi.org/10.1007/978-3-031-67073-2
Ph.d.-afhandling
Christensen, Katrine Bouschinger (2024). Fælles Fiktionsfortællinger? En undersøgelse af samskabelse i aktuel dansk seriel fiktion til børn og unge. Phd thesis. University of Copenhagen.
Redigerede tidsskrifter
Chiarulli, Raffaele, Armando Fumagalli & Eva Novrup Redvall (2024). Special issue on film and television for children and young audiences for Comunicazioni sociali 45(3).
Freudendal, Jakob & Eva Novrup Redvall (2023). Special issue on “Dansk børne-, ungdoms- og familiefilm i det nye årtusinde for Kosmorama.
Redvall, Eva Novrup & Katrine Bouschinger Christensen (2021). Special issue on writing for children and young audiences for Journal of Screenwriting.
Redvall, Eva Novrup & Katrine Bouschinger Christensen (2021). Special issue on writing for children and young audiences for Danske Dramatikere’s member magazine Replikker.
Artikler/kapitler/introduktioner af RYA's kernegruppe af forskere
Chiarulli, Raffaele, Armando Fumagalli, & Eva Novrup Redvall (2024). Introduction for special issue on film and television for children and young audiences. Comunicazioni sociali 45(3): 263-268.
Christensen, Christa Lykke (2023). ‘Relevance and identification in television content for children: Analysing DR commissioners’ perceptions of children’s media interests.’ In Audiovisual Content for Children and Adolescents in Scandinavia: Production, Distribution, and Reception in a Multiplatform Era, ed. Pia Majbritt Jensen, Eva Novrup Redvall & Christa Lykke Christensen. Göteborg: Nordicom, pp. 25–42.
Christensen, Christa Lykke (2024). ’Reaching the Youngest Audiences on the Danish Broadcaster DR’s Minisjang Platform.’ Comunicazioni Sociali, (45) 3: 269–280.
Christensen, Christa Lykke & Anders Lysne (2024). ‘Youth Cultures in Nordic cinema.’ In Journal of Scandinavian Cinema 14 (1): 25–29.
Freudendal, Jakob (2023). ‘Dansk børne- og ungdomsfilm i det nye årtusinde: Fra verdensmestre til krisestemning.’ Kosmorama #284.
Freudendal, Jakob (2024a). ’Listening to audiences to remain relevant: Audience research as a new production method for Scandinavian screen cultures in transition.’ Journal of Scandinavian Cinema 13(3): 243–261.
Freudendal, Jakob (2024b) ‘Small Nation Public Service for Children in a Global Market: Domestic Animation Production at the Danish Broadcasting Corporation.’ Comunicazioni Sociali (45)3: 306–318.
Freudendal, Jakob (2024c). ‘Towards audience-centric film funding: New strategies for commissioning youth films in Denmark.’ Journal of Scandinavian Cinema 14 (1): 31–39.
Freudendal, Jakob & Eva Novrup Redvall (2023). ‘Introduktion: Danske børne-, ungdoms- og familiefilm i det nye årtusinde.’ Kosmorama #284, juni 2023.
Jensen, Pia Majbritt & Petar Mitric (2023). ‘The appeal of public service fiction in an internationalised media context: Findings from a survey of 8–17-year-old Danes.’ In Audiovisual Content for Children and Adolescents in Scandinavia: Production, Distribution, and Reception in a Multiplatform Era, ed. Pia Majbritt Jensen, Eva Novrup Redvall & Christa Lykke Christensen. Göteborg: Nordicom, pp. 139–162.
Mitric, Petar (2022). ‘How does film education increase the economic and social impact of European arthouse cinema? The case of the Danish initiative Med Skolen i Biografen /School Cinema.’ Studies in European Cinema 21(2): 175–190.
Redvall, Eva Novrup (2021) ‘Cross-media, co-creative and current: New strategies for educating talent for Danish children’s film and television in the 2020s.’ Film Education Journal, 4 (2), pp. 184-194.
Redvall, Eva Novrup (2023a). ‘Screenwriting for Children and Young Audiences.’ In The Palgrave Handbook of Screenwriting Studies, ed. by Rosamund Davies, Paolo Russo & Claus Tieber. Cham: Palgrave Macmillan, pp. 453–468.
Redvall, Eva Novrup (2023b). ‘Creating serialised live action drama for children: Talent development, affordable volume fiction, and portable brand characters at DR.’ In Audiovisual Content for Children and Adolescents in Scandinavia: Production, Distribution, and Reception in a Multiplatform Era, ed. Pia Majbritt Jensen, Eva Novrup Redvall & Christa Lykke Christensen. Göteborg: Nordicom, pp. 61–78.
Redvall, Eva Novrup (2023c). ‘Childhoods during lockdown: Danish children as documentarians of the COVID-19 pandemic.’ In Documentary in the Age of COVID, ed. by Dafydd Sills-Jones & Pietari Kääpä. Peter Lang, pp. 123–147.
Redvall, Eva Novrup and Katrine Bouschinger Christensen (2021a). ‘Co-creating content with children to avoid “Uncle Swag”: Strategies for producing public service television drama for tweens and teens at the Danish children’s channel DR Ultra.’ Critical Studies in Television, 16 (2), pp. 163-180.
Redvall, Eva Novrup and Katrine Bouschinger Christensen (2021b). ‘Editorial: Screenwriting for children and young audiences.’ Journal of Screenwriting, 12 (3), pp. 259-268.
Redvall, Eva Novrup & Katrine Bouschinger Christensen (2025). ‘Collaborative strategies for making television fiction for, about and with children and young audiences.’ In Rosamund Davies, Funke Oyebanjo & Lucy Brown (eds): Collaborative Creativity in the Film and Television Industries. London: Routledge.
Redvall, Eva Novrup & Pia Majbritt Jensen (2023). ‘Fighting to keep up with children and young audiences: Reflections on Danish children’s television in the 2020s.’ In The Children’s Media Yearbook 2023, edited by Ashley Woodfall & Hannie Kirkham. London: The Children’s Media Foundation, pp. 127–130.
Redvall, Eva Novrup, Pia Majbritt Jensen & Christa Lykke Christensen (2023). ‘Introduction: Audiovisual content for children and adolescents in Scandinavia.’ In Audiovisual Content for Children and Adolescents in Scandinavia: Production, Distribution, and Reception in a Multiplatform Era, ed. Pia Majbritt Jensen, Eva Novrup Redvall & Christa Lykke Christensen. Göteborg: Nordicom, pp. 9–24.
CSTonline blogindlæg af RYA's kernegruppe af forskere
Christensen, Christa Lykke (2020). ‘Danish children’s content for 1-3-year olds and the importance of national platforms like the Danish Broadcasting Corporation DR.’ CSTonline, 16 October 2020.
Christensen, Katrine Bouschinger & Eva N. Redvall (2019). ‘Producing public service serial drama for children and young audiences: Towards a new future for the Danish Broadcasting Corporation’s tween channel DR Ultra.’ CSTonline, 13 December 2020.
Christensen, Katrine Bouschinger & Eva Novrup Redvall (2020). ‘COVID-19 from a teenage web series perspective.’ CSTonline, 12 June 2020.
Christensen, Katrine Bouschinger & Eva Novrup Redvall (2021). ‘Trying to make natural sciences exciting through television fiction: The case of Christmas of the Comets.’ CSTonline 17 December 2021.
Freudendal, Jakob (2022). ‘Working with ’kidnographers’ to not be cringe: New ways of using ethnographic audience research methods when trying to reach young audiences.’ CSTonline, 17 June 2022.
Freudendal Jakob (2023). ‘Understanding current children’s media through comparison of international trends and strategies.’ CSTonline, 1 December 2023.
Jensen, Pia Majbritt & Petar Mitric (2022). ‘New report: Quality audiovisual fiction as seen through the eyes of young Danush viewers.’ CSTonline 4 February 2022.
Mitric, Petar (2021). Recurrent challenges when researching children and young audiences, CSTonline, 1 October 2021.
Mitric, Petar & Pia Majbritt Jensen (2020). ‘How do children watch fiction in Denmark and what content do they prefer?’ CSTonline, 25 September 2020.
Redvall, Eva Novrup (2020a). ’Scandinavian Slow TV is moving strongly into the 2020s – and is now also for children.’ CSTonline, 14 February 2020.
Redvall, Eva Novrup (2020b). ‘Family binge-watching in times of Corona.’ CSTonline, 17 April 2020.
Redvall, Eva Novrup (2020c) ‘The Danish serial Oda Omvendt (‘Oda Upside Down’) is making rebellious live action children’s fiction for 3-6-year-olds travel beyond the Nordics.’ CSTonline, 20 November 2020.
Redvall, Eva Novrup (2021a) ‘Writing for Television, Netflix or Children? New Screenwriting Training Grounds for Serial Drama and Cross-Media Content in Denmark in the 2020s.’ CSTonline, 19 March 2021.
Redvall, Eva Novrup (2021b). ‘Joining forces to make more fiction for children and audiences in the Nordics: New television drama collaborations in the wake of SKAM.’ CSTonline, 30 April 2021.
Redvall, Eva Novrup (2021c). ‘Who can say 'poo'?! The Children's Media Conference in Copenhagen pointed to major differences in how to think of children's television in Denmark and the UK.’ CSTonline, 22 October 2021.
Redvall, Eva Novrup (2022, 29 April). ‘Easter as the new season for serialized family dramas: Trying to create new traditions for 'Christmas calendar style' family viewing at the Danish Broadcasting Corporation.’ CSTonline, 29 April 2022.
Redvall, Eva Novrup (2023). ‘”I Think About War … And Roblox”: Trying to Understand Children And Their Media Use One Report At A Time …’ CSTonline, 30 June 2023.
Redvall, Eva Novrup, Vilde Schanke Sundet & Jeanette Steemers (2022). ’From TV to TikTok: The ECREA pre-conference on ‘Young people, entertainment and cross-media storytelling’ pointed to widespread interest in investigating youth media across borders and platforms.’ CSTonline, 28 October 2022.
CSTonline blogs by collaborating scholars
Agger, Gunhild (2020) ‘The Magic of the Danish Christmas Calendar.’ CSTonline, 18 December 2020.
Lam, Ji Qi & Caroline Maria Rynord (2023). ‘Today’s Teen Dramas are Painting a Colourful Portrait of Youth.’ CSTonline, 13 October 2023.
Lundtofte, Thomas Enemark (2021) ’It’s not a penis, it’s a dillermand.’ CSTonline, 12 February 2020.
Mouritsen, Amanda Skovsager. 2022. ‘Fictional formats on TikTok: From #Dractotok to new NRK-series Toxic.’ CSTonline, 16 December 2022.
Rapporter og registranter
Freudendal, Jakob & Eva Novrup Redvall (2023). Register of Danish fiction feature films for children and young audiences 2000–2023. Kosmorama 284.
Jensen, Pia Majbritt, Petar Mitric, Thomas Sehested Larsen & Amanda Skovsager Mouritsen (2021). 'What is quality audiovisual fiction as seen through the eyes of young Danish viewers: Results from an explorative survey of 8-17 year old children'. University of Copenhagen and Aarhus University.
Dansk kernegruppe af forskere
| Navn | Titel | Telefon | |
|---|---|---|---|
| Christa Lykke Christensen | Lektor | +4535328116 | |
| Eva Novrup Redvall | Lektor - forfremmelsesprogrammet | +4535329437 | |
| Petar Mitric | Tenure Track Adjunkt | +4535322489 |
- Katrine Bouschinger Christensen
- Pia Majbritt Jensen, Aarhus Universitet
Samarbejdspartnere fra andre universiteter
- Anna Potter, USC, Australien
- Andrea Esser, University of Roehampton, London
- Inge Ejbye Sørensen, University of Glasgow
- Jakob Ion Wille, Det Kongelige Danske Kunstakademis Skoler for Arkitektur, Design og Konservering
- Jeanette Steemers, King’s College, London
- Stine Liv Johansen, Center for børnelitteratur og medier, Aarhus Universitet
- Trisha Dunleavy, Victoria University, Wellington, New Zealand
- Vilde Schanke Sundet, University of Oslo
Samarbejdspartnere fra medieindustrien
- DR
- Nordisk Film Production, CEO Katrine Vogelsan
- Nordvision, Generalsekretær Henrik Hartmann
- BUSTER, Programchef Mariella Harpelunde Jensen
- Manuskriptskolen for børnefiktion, rektor Elin Algreen-Petersen